DAPS Advertising Ltd: Intrinsic Value & Share Price Analysis

Q: What is the current share price and 52-week range of DAPS Advertising Ltd?

DAPS Advertising Ltd is trading at 18.00 as of 25 April 2026, with a FY2026-2027 high of 26.2 and low of 12.0. The stock is currently in the middle of its 52-week range. Market cap stands at 9.31 Cr..

Q: Is DAPS Advertising Ltd financially healthy?

Key indicators: ROCE of 9.90 % is on the lower side. Dividend yield is 1.11 %.

Q: Is DAPS Advertising Ltd profitable and how is the profit trend?

DAPS Advertising Ltd reported a net profit of 1 Cr in Mar 2025 on revenue of 19 Cr. Compared to 1 Cr in Mar 2022, the net profit shows an improving trend.

Fair Value

₹14.97Overvalued by 16.83%vs CMP ₹18.00

P/E (7.6) × ROE (7.3%) × BV (₹33.30) × DY (1.11%)

₹24.46Undervalued by 35.89%vs CMP ₹18.00

MoS: +26.4% (Adequate)Confidence: 53/100 (Moderate)Models: 6 Under, 1 Fair, 2 Over

Model	Category	Value	Weight	Signal
PE-ROE	Earnings	₹14.16	23%	Over (-21.3%)
Graham Number	Earnings	₹42.23	16%	Under (+134.6%)
Earnings Power	Earnings	₹17.60	11%	Fair (-2.2%)
DCF	Cash Flow	₹20.03	14%	Under (+11.3%)
Net Asset Value	Assets	₹33.27	7%	Under (+84.8%)
EV/EBITDA	Enterprise	₹28.29	9%	Under (+57.2%)
Earnings Yield	Earnings	₹23.80	7%	Under (+32.2%)
ROCE Capital	Returns	₹12.97	7%	Over (-27.9%)
Revenue Multiple	Revenue	₹36.85	5%	Under (+104.7%)
Consensus (9 models)		₹24.46	100%	Undervalued

PE-ROE · Graham · EPV · DCF · NAV · EV/EBITDA · DDM · Earnings Yield · ROCE Capital · Revenue Multiple | CoE: 12% · Terminal: 4% · EPS CAGR: -5.4%

*Investments are subject to market risks

Analyst Summary

DAPS Advertising Ltd operates in the Advertising & Media Agency segment, NSE: DAPS | BSE: 543651, current market price is ₹18.00, market cap is 9.31 Cr.. At a glance, stock P/E is 7.57, ROE is 7.34 %, ROCE is 9.90 %, book value is 33.3, dividend yield is 1.11 %. The latest intrinsic value estimate is ₹24.46, which is about 35.9% above the current price, so the page currently reads as potentially undervalued rather than fully priced. On operating trend, latest reported sales are about ₹19 Cr versus the prior period change of -6.4%, while latest net profit is about ₹1 Cr with a prior-period change of 9.2%. The 52-week range shown on this page is 26.2/12.0, which helps frame where the current quote sits within its recent trading band. Business context: About the Company - Qualitative AnalysisDAPS Advertising Ltd. is a Public Limited Listed company incorporated on 29/04/1999 and has its registered office in the State of Uttar Pradesh, India. Company's Corporate Identification Number(CIN) i…

This summary is generated from the stock page data available for DAPS Advertising Ltd: Intrinsic Value & Share Price Analysis and is refreshed automatically when the underlying metrics change.

Investment Snapshot

DAPS Advertising Ltd scores 49/100 (Average)

Based on 5 dimensions: health, institutional flow, earnings quality, momentum, and peer comparison

Stock Health70/100 · Strong

ROCE 9.9% AverageROE 7.3% AverageD/E 0.17 Low debtInterest Coverage 0.0x RiskyProfitable 5/5 years Consistent

Smart Money50/100 · Moderate

Promoter holding at 65.2% Stable

Earnings Quality40/100 · Moderate

OPM contracting (11% → 5%) Declining

Quarterly Momentum25/100 · Weak

Revenue (4Q): -24% YoY DecliningProfit (4Q): -28% YoY Declining

Industry Rank50/100 · Moderate

P/E 7.6 vs industry 15.4 Cheaper than peersROCE 9.9% vs industry 15.0% AverageROE 7.3% vs industry 48.4% Below peers3Y sales CAGR: 1% Slow

Weights: Health 30% · Earnings Quality 25% · Momentum 20% · Industry Rank 15% · Smart Money 10%. Scores are computed from reported financials and recalculated daily. Not investment advice.

Share Price and Basic Stock Data

Last Updated: April 26, 2026, 1:20 am

Market Cap	9.31 Cr.
Current Price	18.0
Intrinsic Value	₹24.86
High / Low	26.2/12.0
Stock P/E	7.57
Book Value	33.3
Dividend Yield	1.11 %
ROCE	9.90 %
ROE	7.34 %
Face Value	10.0
PEG Ratio	-1.40

Stock P/E, Current Price, and Intrinsic Value Over Time

Stock P/E Current Price Intrinsic Value

View Share Price Target for DAPS Advertising Ltd

Competitors

Stock Name ⇩	Market Cap ⇩	Current Price ⇩	High / Low ⇩	Stock P/E ⇩	Book Value ⇩	Dividend Yield ⇩	ROCE ⇩	ROE ⇩	Face Value ⇩
DAPS Advertising Ltd	9.31 Cr.	18.0	26.2/12.0	7.57	33.3	1.11 %	9.90 %	7.34 %	10.0
Digicontent Ltd	164 Cr.	28.2	59.3/21.5	7.49	6.59	0.00 %	36.5 %	171 %	2.00
Vertoz Advertising Ltd	429 Cr.	50.4	112/27.0	16.4	26.9	0.00 %	14.7 %	14.0 %	10.0
Brandbucket Media & Technology Ltd	11.4 Cr.	4.90	/	30.0	34.2	0.00 %	1.63 %	1.21 %	10.0
Esha Media Research Ltd	24.3 Cr.	31.1	65.7/9.49		14.9	0.00 %	%	%	10.0
Industry Average	296.50 Cr	22.80		15.37	19.94	0.19%	15.01%	48.39%	8.67

All Competitor Stocks of DAPS Advertising Ltd

Quarterly Result

Metric	Sep 2022	Mar 2023	Sep 2023	Mar 2024	Sep 2024	Mar 2025	Sep 2025
Sales	14.58	15.57	10.74	9.61	8.02	11.05	9.84
Expenses	13.38	14.15	10.07	9.53	7.64	10.06	9.31
Operating Profit	1.20	1.42	0.67	0.08	0.38	0.99	0.53
OPM %	8.23%	9.12%	6.24%	0.83%	4.74%	8.96%	5.39%
Other Income	0.08	0.19	0.12	0.85	0.28	0.24	0.25
Interest	0.02	0.02	0.02	0.03	0.00	0.03	0.04
Depreciation	0.09	0.12	0.09	0.12	0.12	0.15	0.14
Profit before tax	1.17	1.47	0.68	0.78	0.54	1.05	0.60
Tax %	24.79%	25.85%	25.00%	25.64%	24.07%	24.76%	25.00%
Net Profit	0.88	1.11	0.50	0.58	0.40	0.78	0.45
EPS in Rs	2.53	2.14	0.97	1.12	0.77	1.51	0.87

Last Updated: December 27, 2025, 9:08 am

Quarterly Chart

Profit & Loss - Annual Report

Last Updated: December 15, 2025, 3:53 am

Metric	Mar 2018	Mar 2019	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025	TTM
Sales	23.29	37.81	20.19	7.86	18.53	29.82	20.36	19.06	20.89
Expenses	21.45	35.54	19.44	7.57	16.73	26.20	19.60	17.69	19.37
Operating Profit	1.84	2.27	0.75	0.29	1.80	3.62	0.76	1.37	1.52
OPM %	7.90%	6.00%	3.71%	3.69%	9.71%	12.14%	3.73%	7.19%	7.28%
Other Income	0.11	0.13	0.15	0.18	0.09	-0.70	0.97	0.52	0.49
Interest	0.11	0.13	0.21	0.20	0.29	0.07	0.06	0.03	0.07
Depreciation	0.14	0.12	0.15	0.14	0.14	0.20	0.22	0.27	0.29
Profit before tax	1.70	2.15	0.54	0.13	1.46	2.65	1.45	1.59	1.65
Tax %	29.41%	26.98%	25.93%	30.77%	25.34%	25.28%	24.83%	25.16%
Net Profit	1.20	1.57	0.39	0.10	1.09	1.98	1.09	1.19	1.23
EPS in Rs	3.45	4.52	1.12	0.29	3.14	3.83	2.11	2.30	2.38
Dividend Payout %	0.00%	0.00%	0.00%	0.00%	0.00%	13.06%	7.11%	8.69%

Profit & Loss Yearly Chart

YoY Net Profit Growth

Year	2018-2019	2019-2020	2020-2021	2021-2022	2022-2023	2023-2024	2024-2025
YoY Net Profit Growth (%)	30.83%	-75.16%	-74.36%	990.00%	81.65%	-44.95%	9.17%
Change in YoY Net Profit Growth (%)	0.00%	-105.99%	0.80%	1064.36%	-908.35%	-126.60%	54.12%

DAPS Advertising Ltd has shown an inconsistent trend in YoY Net Profit Growth (%) in the last 7 years from 2018-2019 to 2024-2025.

Growth

Compounded Sales Growth
10 Years:	%
5 Years:	-1%
3 Years:	1%
TTM:	-6%

Compounded Profit Growth
10 Years:	%
5 Years:	25%
3 Years:	3%
TTM:	9%

Stock Price CAGR
10 Years:	%
5 Years:	%
3 Years:	%
1 Year:	-17%

Return on Equity
10 Years:	%
5 Years:	11%
3 Years:	12%
Last Year:	7%

Last Updated: September 5, 2025, 3:06 pm

Balance Sheet

Last Updated: December 4, 2025, 2:42 am

Month	Mar 2018	Mar 2019	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025	Sep 2025
Equity Capital	3.47	3.47	3.47	3.47	3.47	5.17	5.17	5.17	5.17
Reserves	1.71	3.28	3.68	3.78	4.87	9.65	10.48	11.59	12.04
Borrowings	1.56	2.18	1.83	1.23	0.41	0.28	0.18	0.13	1.77
Other Liabilities	7.03	4.21	4.30	3.45	4.60	4.03	2.76	3.97	3.84
Total Liabilities	13.77	13.14	13.28	11.93	13.35	19.13	18.59	20.86	22.82
Fixed Assets	0.34	1.48	1.43	1.32	1.34	1.42	2.22	2.44	2.37
CWIP	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
Investments	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.04	0.04
Other Assets	13.43	11.66	11.85	10.61	12.01	17.71	16.37	18.38	20.41
Total Assets	13.77	13.14	13.28	11.93	13.35	19.13	18.59	20.86	22.82

Reserves and Borrowings Chart

Cash Flow

Month	Mar 2018	Mar 2019	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Cash from Operating Activity +	0.70	-0.36	0.35	1.36	0.54	0.87	-0.63	2.72
Cash from Investing Activity +	-0.08	-1.13	-0.11	0.01	-0.06	-0.10	-0.96	-0.12
Cash from Financing Activity +	0.66	0.66	-0.55	-0.80	-0.82	4.36	-0.35	-0.13
Net Cash Flow	1.28	-0.83	-0.31	0.57	-0.34	5.13	-1.94	2.47
Free Cash Flow	0.61	-1.62	0.24	1.33	0.38	0.58	-1.65	2.23
CFO/OP	69%	10%	63%	514%	50%	43%	-36%	227%

Free Cash Flow

Month	Mar 2018	Mar 2019	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Free Cash Flow	0.28	0.09	-1.08	-0.94	1.39	3.34	0.58	1.24

Free Cash Flow = Income Generated from Operational Activities - Borrowings - Capital Work in Progress (CWIP)

Consistent positive free cash flow is crucial for businesses as it indicates their ability to generate cash from their core operations. It provides financial flexibility, allowing companies to invest in growth opportunities, pay dividends to shareholders, reduce debt, and weather economic downturns more effectively.

Free Cash Flow Chart

Financial Efficiency Indicators

Month	Mar 2018	Mar 2019	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Debtor Days	156.72	78.87	148.42	323.67	168.61	108.32	162.24	164.88
Inventory Days
Days Payable
Cash Conversion Cycle	156.72	78.87	148.42	323.67	168.61	108.32	162.24	164.88
Working Capital Days	38.87	48.85	79.73	177.39	96.32	74.54	136.79	114.90
ROCE %		29.10%	8.38%	3.78%	20.31%	30.94%	9.76%	9.90%

Financial Efficiency Indicators Chart

Share Holding Pattern

Month	Nov 2022	Mar 2023	Sep 2023	Mar 2024	Sep 2024	Mar 2025	Sep 2025	Dec 2025
Promoters	64.90%	64.90%	65.13%	65.21%	65.21%	65.21%	65.21%	65.21%
Public	35.09%	35.09%	34.86%	34.79%	34.78%	34.78%	34.78%	34.79%
No. of Shareholders	350	215	198	210	203	207	203	205

Shareholding Pattern Chart

No. of Shareholders

DAPS Advertising Ltd: Intrinsic Value & Share Price Analysis - Shareholder trend analysis

This stock is not held by any mutual fund.

ROCE Trend

EPS Trend

Key Financial Ratios

Month	Mar 25	Mar 24	Mar 23	Mar 22	Mar 21
FaceValue	10.00	10.00	10.00	10.00	10.00
Basic EPS (Rs.)	2.29	2.10	4.74	3.14	0.28
Diluted EPS (Rs.)	2.29	2.10	4.74	3.14	0.28
Cash EPS (Rs.)	2.82	2.52	4.23	3.55	0.68
Book Value[Excl.RevalReserv]/Share (Rs.)	32.40	30.25	28.65	24.01	20.87
Book Value[Incl.RevalReserv]/Share (Rs.)	32.40	30.25	28.65	24.01	20.87
Dividend / Share (Rs.)	0.20	0.15	0.00	0.00	0.00
Revenue From Operations / Share (Rs.)	36.85	39.34	58.26	53.77	22.61
PBDIT / Share (Rs.)	3.65	3.33	5.61	5.44	1.36
PBIT / Share (Rs.)	3.12	2.91	5.22	5.03	0.95
PBT / Share (Rs.)	3.06	2.81	5.12	4.20	0.38
Net Profit / Share (Rs.)	2.29	2.10	3.83	3.14	0.28
PBDIT Margin (%)	9.89	8.45	9.62	10.11	6.00
PBIT Margin (%)	8.46	7.38	8.95	9.36	4.21
PBT Margin (%)	8.31	7.13	8.79	7.81	1.69
Net Profit Margin (%)	6.22	5.34	6.57	5.84	1.24
Return on Networth / Equity (%)	7.07	6.94	13.37	13.08	1.34
Return on Capital Employeed (%)	9.57	9.52	18.00	20.54	4.24
Return On Assets (%)	5.68	5.84	10.36	7.96	0.81
Long Term Debt / Equity (X)	0.00	0.01	0.01	0.01	0.07
Total Debt / Equity (X)	0.01	0.01	0.01	0.04	0.17
Asset Turnover Ratio (%)	0.96	1.08	1.84	1.46	0.62
Current Ratio (X)	4.47	5.68	4.27	2.38	2.56
Quick Ratio (X)	4.47	5.68	4.27	2.38	2.56
Dividend Payout Ratio (NP) (%)	6.54	23.79	0.00	0.00	0.00
Dividend Payout Ratio (CP) (%)	5.31	19.82	0.00	0.00	0.00
Earning Retention Ratio (%)	93.46	76.21	0.00	0.00	0.00
Cash Earning Retention Ratio (%)	94.69	80.18	0.00	0.00	0.00
Interest Coverage Ratio (X)	66.47	33.75	59.13	6.53	2.39
Interest Coverage Ratio (Post Tax) (X)	42.77	22.32	41.40	4.77	1.49
Enterprise Value (Cr.)	1.23	8.15	4.75	0.00	0.00
EV / Net Operating Revenue (X)	0.06	0.40	0.15	0.00	0.00
EV / EBITDA (X)	0.65	4.74	1.64	0.00	0.00
MarketCap / Net Operating Revenue (X)	0.47	0.66	0.39	0.00	0.00
Retention Ratios (%)	93.45	76.20	0.00	0.00	0.00
Price / BV (X)	0.54	0.85	0.80	0.00	0.00
Price / Net Operating Revenue (X)	0.47	0.66	0.39	0.00	0.00
EarningsYield	0.13	0.08	0.16	0.00	0.00

Profitability Ratios (%)

Liquidity Ratios

Liquidity Ratios (%)

Interest Coverage Ratios (%)

Valuation Ratios

About the Company - Qualitative Analysis

DAPS Advertising Ltd. is a Public Limited Listed company incorporated on 29/04/1999 and has its registered office in the State of Uttar Pradesh, India. Company's Corporate Identification Number(CIN) is L51109UP1999PLC024389 and registration number is 024389. Currently company belongs to the Industry of Advertising & Media Agency. Company's Total Operating Revenue is Rs. 19.07 Cr. and Equity Capital is Rs. 5.17 Cr. for the Year ended 31/03/2025.

INDUSTRY	ADDRESS	CONTACT
Advertising & Media Agency	128, Clyde House, Kanpur Uttar Pradesh 208001	Contact not found

Management
Name	Position Held
Mr. Akhilesh Chaturvedi	Chairman & Wholetime Director
Mr. Dharmesh Chaturvedi	Managing Director
Mr. Paresh Chaturvedi	WholeTime Director & CFO
Ms. Srishti Chaturvedi	Non Executive Director
Mr. Anshuman Chaturvedi	Independent Director
Mr. Kamesh Sethi	Independent Director

FAQ

What is the intrinsic value of DAPS Advertising Ltd and is it undervalued?

As of 25 April 2026, DAPS Advertising Ltd's intrinsic value is ₹24.46, which is 35.89% higher than the current market price of ₹18.00, suggesting the stock is undervalued. This is calculated using the PE ratio method factoring in ROE (7.34 %), book value (₹33.3), dividend yield (1.11 %), and 5-year EPS CAGR.

What is the current share price and 52-week range of DAPS Advertising Ltd?

DAPS Advertising Ltd is trading at ₹18.00 as of 25 April 2026, with a FY2026-2027 high of ₹26.2 and low of ₹12.0. The stock is currently in the middle of its 52-week range. Market cap stands at ₹9.31 Cr..

How does DAPS Advertising Ltd's P/E ratio compare to its industry?

DAPS Advertising Ltd has a P/E ratio of 7.57, which is below the industry average of 15.37. Trading at a steep discount to peers could signal a value opportunity or reflect concerns about the company's fundamentals.

Is DAPS Advertising Ltd financially healthy?

Key indicators for DAPS Advertising Ltd: ROCE of 9.90 % is on the lower side compared to the industry average of 15.01%; ROE of 7.34 % is below ideal levels (industry average: 48.39%). Dividend yield is 1.11 %.

Is DAPS Advertising Ltd profitable and how is the profit trend?

DAPS Advertising Ltd reported a net profit of ₹1 Cr in Mar 2025 on revenue of ₹19 Cr. Compared to ₹1 Cr in Mar 2022, the net profit shows an improving trend.

Does DAPS Advertising Ltd pay dividends?

DAPS Advertising Ltd has a dividend yield of 1.11 % at the current price of ₹18.00. The company pays dividends, though the yield is modest.